Simple Ads

How it works

From a website URL to a launch-ready campaign

Simple Ads builds a complete Google Ads Search campaign for your website and hands you the controls. It generates the keywords and ads, wires up lead-form conversion tracking, and creates everything paused — you review, edit and launch.

The workflow

1

Connect your account

Sign in with Google and authorize access to your Google Ads account via OAuth. You can revoke access at any time.

2

Describe your goal

Enter your website URL, target audience, and daily/monthly budget. That's the entire intake.

3

AI generates a plan

We crawl your site, extract your offer and USPs, and generate tightly themed ad groups, keywords (with match types and negatives), and a responsive search ad — all within Google's character limits.

4

Review & edit

See every keyword and ad with live character counts and the lead-form conversion setup. Edit anything. Nothing exists in Google Ads yet.

5

Approve & build

On your approval we validate the plan (dry run) and assemble the campaign in your account in a PAUSED state, then create the lead-form conversion action.

6

Launch on your terms

One explicit click flips the campaign from PAUSED to ENABLED. It never goes live automatically.

What gets created

Keywords + negatives

Themed ad groups with EXACT / PHRASE / BROAD keywords, plus negative keywords to protect your budget. Optionally enriched with your real Search Console queries.

Responsive Search Ad

Up to 15 headlines (≤30 chars) and 4 descriptions (≤90 chars) per ad group, benefit- and CTA-driven, limits enforced automatically.

Lead-form conversion

A WEBPAGE / SUBMIT_LEAD_FORM conversion action, plus the gtag.js and event snippet to install on your form.

How we use the Google Ads API

All API calls are made server-side, on accounts you authorize, using a Manager Account (MCC) as the login-customer-id.

  • ListAccessibleCustomers — discover the accounts you can grant.
  • GoogleAdsService.SearchStream — read account structure and conversion tag snippets.
  • GoogleAdsService.Mutate (single atomic request, temporary resource names) — create CampaignBudget → Campaign (SEARCH, PAUSED, MaximizeConversions) → AdGroup → keywords & negatives → Responsive Search Ad.
  • ConversionAction — create the lead-form conversion.
  • Every live change is preceded by a validate_only dry run, and every mutate is recorded to an audit log.

Safety, control & your data

You stay in control

Campaigns are built PAUSED and only launch when you click. You review and can edit everything first.

Secure by design

OAuth tokens and secrets live in Google Secret Manager and are never sent to the browser. Access requires authentication.

Transparent & reversible

Every API operation is logged. You own your Google Ads account, can edit or pause campaigns directly, and can revoke access or delete your data anytime.

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Ready to try it?

Build your first campaign in minutes — it stays paused until you say so.

Get started →